Worked on initial design concept and copy for sale campaigns - including visual and text elements, as well as subject line and pre-header text.

Full product copy including title, short and long description, and bullets to give customers needed information to navigate from and make a purchase on www.lampsplus.com.

A case study highlighting the success of nCircle product implementation in the State of Minnesota Office of Enterprise Technology.

Medium-form brand copy for Jonathan Adler product pages on contemporary lighting site, www.eurostylelighting.com.

Highly focused SEO-driven short-form top copy for high-performing product pages on www.lampsplus.com.

A shopper's guide for customer resource page.

A monthly newsletter highlighting company and industry achievements.

A press release announcing a new product release from artist Usugrow for street brand Upper Playground. Upper Playground is based in San Francisco, and has since 1999 been recognized as a catalyst for the fusion of street style and fine art.

I grew up with L.A. as a constant, not something I repped or something I felt that needed defending. It was the backdrop for all my experiences and a supporting character in the grander story of how my parents entered this country as refugees to eventual American citizens. All of this was something I never thought about growing up. It was my home and nothing more. I took it for granted. It wasn’t until I moved to San Francisco to go to college that I started developing a longing and love for my...